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Social casino games market size

Social casino games market size

All three hypotheses were confirmed. The results suggest the structural and situational characteristics of Internet gambling may be having a negative psychosocial impact on Internet gambling. This is most notably because of increased number of gambling opportunities, convenience, h access and flexibility, increased event frequencies, smaller intervals between gambles, instant reinforcements, and the ability to forget gambling losses by gambling again immediately.

It is suggested that further research needs to be carried out into the effects that the Internet has in facilitating gambling behaviour. Lessons Learned From Youth. Youth gambling is an important, although often overlooked adolescent health issue. Media-based prevention programs have long been employed as tools to address high risk behaviours, namely drug, alcohol and tobacco use, as well as sexual health.

However, social marketing has yet to be drawn upon as a strategy to address problem gambling among adolescents. This strategy would appear to be especially relevant given the recent rise in the portrayal of gambling in the mass media, often glamorizing and normalizing games and practices. The authors aimed to examine the use of social marketing as a strategy for gambling prevention among adolescent.

Social marketing advertisements, depicting real-life stories with an emotional appeal, that portrayed the negative consequences associated with a gambling problem were highly endorsed by participants. Participants further recommended illustrating the basic facts of gambling using simple messages that raise awareness in a non-judgmental manner. It is expected that this study serve as a source for the development of future social marketing campaigns on youth gambling.

Targeting variable and campaign strategies recommended herein should be considered in the early stages and tested along the way. Selling Casinos to Consumers. McMullan Delthia Miller. There is an absence of research on the commercial advertising of gambling as it relates to casinos. This study examines print, radio, television and point of sale casino ads that aired in Canada. Using quantitative and qualitative methods we analyze a convenience sample of ads that aired or were printed in and We conclude that casino advertising evinces troubling similarities with some of the factors that research has shown contributes to at-risk gambling: Exploring the Impact of Gambling Advertising: An Interview Study of Problem Gamblers.

Per Binde. This study qualitatively explored the impact of gambling advertising on problem gambling by interviewing twenty-five people with current or past gambling problems. A quarter of the participants reported that gambling advertising had no impact on their problems, slightly over half of them reported that advertising had a marginal impact, and one fifth reported a tangible impact. However, none considered advertising to be a main cause of their gambling problems. The negative self-perceived impact was primarily that advertising triggered impulses to gamble. Everyday, Everywhere: Apr Alcohol Alcohol.

To provide a snapshot content analysis of social media marketing among leading alcohol brands in the UK, and to outline the implications for both regulatory policies and further research. Using screengrab technology, the complete Facebook walls and Twitter timelines for 12 leading UK alcohol brands in November were captured and archived. A total of brand-authored posts were identified and categorized using a thematic coding frame.

Key strategic trends were identified and analysed in the light of contextual research into recent developments in marketing practice within the alcohol industry. A number of dominating trends were identified. These included the use of real-world tie-ins, interactive games, competitions and time-specific suggestions to drink. These methods reflect a strategy of branded conversation-stimulus which is favoured by social media marketing agencies. A number of distinct marketing methods are deployed by alcohol brands when using social media. These may undermine policies which seek to change social norms around drinking, especially the normalization of daily consumption.

Social media marketing also raises questions regarding the efficacy of reactive regulatory frameworks. Further research into both the nature and impact of alcohol marketing on social media is needed. Alcohol Marketing in the 21st Century: New Methods, Old Problems. May Subst Use Misuse. Marketing and advertising for alcoholic beverages is abundant throughout the United States and the rest of the world. Despite the fact that alcohol advertising is related to earlier initiation of drinking, higher rates of consumption, and positive expectancies among youth populations, alcohol companies continue to design new products and related campaigns with youth-friendly attributes.

Alcopops and caffeinated alcoholic beverages are two particularly dangerous types of products, and new social networking technologies make direct promotion easy and voluminous. In order to stop the harm from these alcohol products and promotion, advocacy from the research community is imperative. Policy Recommendations to Minimise Harm. With the proliferation and acceptance of gambling in society, gambling advertisements have become increasingly prominent.

Despite attempts to protect minors from harm by prohibiting them from engaging in most forms of gambling, there are few restrictions on the marketing of gambling products. Evidence of high rates of gambling and associated problems amongst youth indicates that the issue of youth gambling must be addressed to minimise harm. This paper aims to examine the current marketing techniques used to promote gambling and how they affect youth.

The effect of multiple forms of advertisements will be discussed, including advertising placement in the media, point-of-sale displays, sports sponsorship, promotional products, celebrity endorsements, advertisements using Internet and wireless technology, and content which may appeal to or mislead children. Based on research in gambling and other public health domains, including tobacco, alcohol, and junk food advertising, recommendations are made for appropriate regulations for gambling advertisements to minimise the potential harms. Youth are currently growing up in a culture where gambling is legal, accessible and widely supported.

Although minors are largely restricted from regulated gambling, the greater incidence of problem gambling amongst youth than adults suggests that the perception of gambling as a harmless entertainment activity is inaccurate. Gambling is widely portrayed in the media often in an inaccurate or exaggerated way that normalizes gambling and may encourage youth to participate. Wagering on sporting events is becoming intrinsically linked with these competitions and gambling-themed toys and games are widely available and targeted at children and adolescents. Gambling is often presented as providing significant social and economic benefits and the increased availability of gambling venues heightens youth's awareness of gambling opportunities.

The depiction of gambling in society requires examination with efforts made by key stakeholders to present a balanced portrayal of the odds of winning and risks associated with gambling in an effort to reduce the emergence of gambling-related problem amongst adolescents. An international perspective on youth gambling prevalence studies.

In the wake of rapid expansion of legal gambling internationally, studies of adolescent gambling involvement and problem gambling prevalence have been carried out in numerous jurisdictions. This paper reviews adolescent gambling prevalence studies that have been carried out in North America, Europe, and Oceania. Based on this review, work is clearly needed to assess the impact of survey methods on identified prevalence rates and to improve the measurement of problem gambling among adolescents.

From a substantive perspective, several clear demographic and behavioral characteristics are associated with gambling involvement and problem gambling among youth. However, early assumptions about youth gambling and problem gambling must give way to more nuanced understandings of how these phenomena change in response to changes in the social and cultural environment.

We may have traveled some distance down the road toward understanding the determinants as well as the distribution of youth gambling and problem gambling, but we still have a long way to go. The aim of this study was to characterise attitudes and social norms with respect to gambling among a population of adult Australians. A further aim was to evaluate whether gambling behaviour as measured by its frequency and problem gambling as measured by its negative social effects on an individual could be predicted by a model combining attitudes and social influences. With a sample of late adolescents and adults, the Theory of Reasoned Action was found to significantly predict gambling frequency and problem gambling, with intentions predicting actual behaviour in both cases.

Subjective norms only indirectly affected behaviour through intention in the case of problem gambling, but had both direct and indirect effects on gambling frequency, while attitudes to gambling predicted intentions, rather than directly predicting behaviour. Males were likely to gamble more often than females, and to judge their behaviour as a problem. Across the sample, although most had gambled at some time 89 per cent , gambling frequency and problem gambling were low, and attitudes and subjective norms with respect to gambling were a complex mixture of acceptance and rejection.

The Convergence of Gambling and Digital Media: Implications for Gambling in Young People. Adolescents' use of the Internet and other digital media for the purpose of gambling represents a serious concern in modern society. This paper overviews some of the available monetary and non-monetary forms of gambling within new digital and online media and monetary forms of games with gambling-like experiences.

With reference to current psychological knowledge on the risk factors that promote adolescent gambling, it is suggested that new gambling technologies may: The unique risks of Internet gambling for young people are critically discussed, as well as the lack of restricted classification for video games and other media that feature interactive, non-monetary forms of gambling. The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people: Systematic review of prospective cohort studies.

The effect of alcohol portrayals and advertising on the drinking behaviour of young people is a matter of much debate. We evaluated the relationship between exposure to alcohol advertising, marketing and portrayal on subsequent drinking behaviour in young people by systematic review of cohort longitudinal studies. Cohort studies that evaluated exposure to advertising or marketing or alcohol portrayals and drinking at baseline and assessed drinking behaviour at follow-up in young people were selected and reviewed.

The studies evaluated a range of different alcohol advertisement and marketing exposures including print and broadcast media. Two studies measured the hours of TV and music video viewing. All measured drinking behaviour using a variety of outcome measures. Two studies evaluated drinkers and non-drinkers separately. Baseline non-drinkers were significantly more likely to have become a drinker at follow-up with greater exposure to alcohol advertisements.

There was little difference in drinking frequency at follow-up in baseline drinkers. In studies that included drinkers and non-drinkers, increased exposure at baseline led to significant increased risk of drinking at follow-up. The strength of the relationship varied between studies but effect sizes were generally modest. All studies controlled for age and gender, however potential confounding factors adjusted for in analyses varied from study to study.

Important risk factors such as peer drinking and parental attitudes and behaviour were not adequately accounted for in some studies. Inferences about the modest effect sizes found are limited by the potential influence of residual or unmeasured confounding. Blackjack in the Kitchen: Understanding Online versus Casino Gambling. We present a qualitative, image-based study of 30 Las Vegas online and casino gamblers. By examining online gambling as a consumption experience, we examine what happens to consumption meaning as gambling moves away from a regulated physical space to an unregulated online space, one accessed from home. We explore the meaning of online gambling consumption to consumers and flesh out the social welfare implications of our findings.

A Systematic Review of Longitudinal Studies. Feb Alcohol Alcohol. To assess the impact of alcohol advertising and media exposure on future adolescent alcohol use. We selected longitudinal studies that assessed individuals' exposure to commercial communications and media and alcohol drinking behaviour at baseline, and assessed alcohol drinking behaviour at follow-up.

Participants were adolescents aged 18 years or younger or below the legal drinking age of the country of origin of the study, whichever was the higher. Thirteen longitudinal studies that followed up a total of over 38, young people met inclusion criteria. The studies measured exposure to advertising and promotion in a variety of ways, including estimates of the volume of media and advertising exposure, ownership of branded merchandise, recall and receptivity, and one study on expenditure on advertisements.

Follow-up ranged from 8 to 96 months. One study reported outcomes at multiple time-points, 3, 5, and 8 years. Seven studies provided data on initiation of alcohol use amongst non-drinkers, three studies on maintenance and frequency of drinking amongst baseline drinkers, and seven studies on alcohol use of the total sample of non-drinkers and drinkers at baseline.

Twelve of the thirteen studies concluded an impact of exposure on subsequent alcohol use, including initiation of drinking and heavier drinking amongst existing drinkers, with a dose response relationship in all studies that reported such exposure and analysis. There was variation in the strength of association, and the degree to which potential confounders were controlled for. The thirteenth study, which tested the impact of outdoor advertising placed near schools failed to detect an impact on alcohol use, but found an impact on intentions to use.

Longitudinal studies consistently suggest that exposure to media and commercial communications on alcohol is associated with the likelihood that adolescents will start to drink alcohol, and with increased drinking amongst baseline drinkers. Based on the strength of this association, the consistency of findings across numerous observational studies, temporality of exposure and drinking behaviours observed, dose-response relationships, as well as the theoretical plausibility regarding the impact of media exposure and commercial communications, we conclude that alcohol advertising and promotion increases the likelihood that adolescents will start to use alcohol, and to drink more if they are already using alcohol.

David B. Abrams Peter M Monti. Little is known about the role that smoking cues play in relapse after smoking cessation. Two studies examined the psychophysiologic, behavioral and cognitive reactions of Ss who participated in a smoking cue-exposure trial CUET. Study 1 compared male relapsers, long-term quitters and nevers-mokers controls. Relapsers had significantly higher anxiety and urges to smoke than either quitters or controls. Relapsers also had greater heart-rate HR reactivity and were rated by judges as having less effective coping skills than controls. Responses on the CUET at pre-treatment were related to smoking status at 6 months post-treatment. There was some lack of consistency across response modes in the results of Studies 1 and 2.

Taken together, the two studies suggest that reactivity to smoking cues may play a role in smoking relapse. Tobacco industry promotion of cigarettes and adolescent smoking. Whether tobacco advertising and promotion increases the likelihood that youths will begin smoking has important public policy implications. To evaluate the association between receptivity to tobacco advertising and promotional activities and progress in the smoking uptake process, defined sequentially as never smokers who would not consider experimenting with smoking, never smokers who would consider experimenting, experimenters smoked at least once but fewer than cigarettes , or established smokers smoked at least cigarettes.

Prospective cohort study with a 3-year follow-up through November A total of adolescent never smokers who were not susceptible to smoking when first interviewed in in a population-based random-digit dial telephone survey in California were reinterviewed in Becoming susceptible to smoking or experimenting by Nationally, this would be over adolescents each year. These findings provide the first longitudinal evidence to our knowledge that tobacco promotional activities are causally related to the onset of smoking. Tobacco Marketing and Adolescent Smoking: More Support for a Causal Inference. This prospective study examined the effect of tobacco marketing on progression to established smoking.

Analyses examined the effect of receptivity to tobacco marketing at baseline on progression to established smoking, controlling for significant covariates. Participation in tobacco marketing often precedes, and is likely to facilitate, progression to established smoking. Hence, restrictions on tobacco marketing and promotion could reduce addiction to tobacco. Jon E. Grant Suck Won Kim. This study was constructed to detail the demographic and phenomenological features of pathological gamblers.

One hundred thirty-one subjects with DSM-IV pathological gambling were administered a semistructured interview to elicit demographic data and information on the phenomenology, age at onset, course, associated features, treatment history, and response to treatment of the disorder, followed by the Structured Clinical Interview for DSM-IV. Seventy-eight female The majority of subjects Subjects gambled a mean of 16 hours per week. The mean length of time between first gambling behavior and onset of pathological gambling was 6.

Most gamblers had severe financial, social, or legal problems. Pathological gambling is a disabling disorder associated with high rates of social and legal difficulties. Lottery Playing Amongst Youth: Implications for Prevention and Social Policy. Factors associated with lottery ticket purchases, accessibility of lottery products, and lottery playing behaviour amongst 1, youth ages years old, mean age 14 years-old was examined.

Playing the lottery was found to be the most popular gambling activity with youth reporting playing all forms of lottery tickets including draws, scratch tickets, and sports lottery tickets. Youth reported beginning to play the lottery at age 12, with scratch ticket participation being amongst the most highly reported type of lottery activity with the youngest age of onset. The vast majority of youth are aware of the legal age to purchase tickets although many believed that there should be no age requirement to purchase any form of lottery ticket.

Youth, regardless of their age, reported few if any difficulties in purchasing lottery tickets. Moreover, a third of underage youth reported going to the store specifically to purchase lottery tickets with this behaviour increasing with the age of the participant. This research confirms previous findings that lottery tickets are highly accessible to underage youth despite legal prohibitions. The results provide valuable information that can be subsequently used in the development of responsible social policy and youth gambling prevention programs.

To determine whether early adolescents who are exposed to alcohol marketing are subsequently more likely to drink. Recent studies suggest that exposure to alcohol ads has a limited influence on drinking in mid-adolescence. Early adolescents may be more vulnerable to alcohol advertising effects. Two in-school surveys of South Dakota youth measured exposure to television beer advertisements, alcohol ads in magazines, in-store beer displays and beer concessions, radio-listening time, and ownership of beer promotional items during 6th grade, and drinking intentions and behavior at 7th grade.

Multivariate regression equations predicted the two drinking outcomes using the advertising exposure variables and controlling for psychosocial factors and prior drinking. After adjusting for covariates, the joint effect of exposure to advertising from all six sources at grade 6 was strongly predictive of grade 7 drinking and grade 7 intentions to drink. Although causal effects are uncertain, policy makers should consider limiting a variety of marketing practices that could contribute to drinking in early adolescence. In the study, a model of the relationship between mass media depictions of gambling and subsequent gambling attitudes and behavioral intentions of college students was developed.

A survey was conducted with undergraduate students Through structural equation analysis, the six hypotheses of this study were analyzed using the method of maximum likelihood with AMOS 6. The model was consistent with the hypotheses that media exposure impacts gambling attitudes and behavioral intentions both positively and negatively, depending on the valence of the gambling depiction. Theoretical and practical implications of mass media exposure and gambling behaviors are discussed, and future research directions are outlined. Epidemiology of Youth Gambling Problems in Canada: A National Prevalence Study.

To describe the epidemiology of gambling problems among youth aged 15 to 24 years in Canada and to examine whether these gambling prevalence patterns differ by sex and or by geographic region. Mental Health and Well-Being. Gambling problems were determined according to the Canadian Problem Gambling Index. All prevalence estimates used appropriate sampling weights and bootstrap variance estimation procedures developed by Statistics Canada.

Multivariate logistic regression modelling was also employed to supplement the above prevalence comparisons by age, sex, and region. Male respondents had significantly higher prevalence of gambling problems than female respondents. Regional prevalence estimates of youth moderate-risk or problem gambling were 1. Youth, particularly young men, are at greater risk for gambling problems than adults. More prevention and research efforts are also needed to address the observed sex differences and interregional variability in the prevalence of gambling problems among youth. The national prevalence estimates from this study provide important baseline data against which future cohorts of Canadians can be monitored and measured.

The case for plain packaging of tobacco products. In the face of these restrictions, tobacco packaging has become the key promotional vehicle for the tobacco industry to interest smokers and potential smokers in tobacco products. This paper reviews available research into the probable impact of mandatory plain packaging and internal tobacco industry statements about the importance of packs as promotional vehicles. It critiques legal objections raised by the industry about plain packaging violating laws and international trade agreements. Searches for available evidence were conducted within the internal tobacco industry documents through the online document archives; tobacco industry trade publications; research literature through the Medline and Business Source Premier databases; and grey literature including government documents, research reports and non-governmental organization papers via the Google internet search engine.

Plain packaging of all tobacco products would remove a key remaining means for the industry to promote its products to billions of the world's smokers and future smokers. Governments have required large surface areas of tobacco packs to be used exclusively for health warnings without legal impediment or need to compensate tobacco companies. Requiring plain packaging is consistent with the intention to ban all tobacco promotions.

There is no impediment in the FCTC to interpreting tobacco advertising and promotion to include tobacco packs. Social media Retrieved from https: An interview study of problem gamblers. L Siegel. Social media. Retrieved from https: Tobacco marketing and adolescent smoking: American Journal of Public Health, 90 3 , Binde, P. Exploring the impact of gambling advertising: International Journal of Mental Health and Addiction, 7 4 , — Consumer Reports That Facebook friend might be 10 years old, and other troubling news Blackjack in the kitchen: Understanding online versus casino gambling.

J Cotte K Latour. Consumer Reports. That Facebook friend might be 10 years old, and other troubling news. Consumer Reports Magazine. Retrieved June, , from http: Blackjack in the kitchen: The Journal of Consumer Research, 35 5 , — The effects of gambling advertisements on children and adolescent gambling attitudes and behaviors. Derevensky, J. Montreal, QC: McGill University. Gambling advertising: A critical research review. Responsible Gambling Trust Using thematic analysis in psychology. Responsible Gambling Trust. Braun, V. Using thematic analysis in psychology.

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